Christian
Thomson
Product Leader · Digital Health · SaaSLondon, UK
15+ years building data-driven health and SaaS products. Specialist in biomarker platforms, regulated healthtech, and high-impact product strategy across B2B, B2C, and B2B2C ecosystems.
Measurable Outcomes
Every product decision should be traceable to a metric. Here are Christian's headline numbers.
Revenue increase via product overhaul including Digital Health Assessment and new test revenue streams
OmnosUser records migrated during system merge with zero revenue lost
Omnos × Regenerus LabsNew business unlocked via bespoke pricing strategy
OmnosEU revenue growth via e-commerce internationalisation
OmnosReduction in practitioner onboarding time
OmnosOperational fulfilment turnaround improvement
OmnosIncrease in lead generation via PPC optimisation
Precision Health GymsConversion rate improvement via sales redesign
Precision Health GymsYears in product leadership
Career totalCase Studies
Structural problems diagnosed and solved across Christian's career. Ask the AI for the full story behind any of them.
Data Migration & System Integration
The Regenerus Labs user tables were structurally corrupted; standard repair was not viable. 89,000+ account relationships had to be reconstituted before migration into the Omnos platform could begin.
Identified the API transaction layer as the clean data source, reverse-engineered account structures from it, and introduced a mandatory first-login verification checkpoint as a human-in-the-loop safety layer.
Practitioner Education Platform & Learning Hub
Strong sign-ups, but revenue drag between first and third test purchases. Practitioners lacked confidence interpreting lab data, friction that was invisible at sign-up but visible in repeat order rates.
Piloted cohort-based Lunch and Learn sessions, then built a full Learning Hub with modular training, time-sensitive enrolment, and discount-triggered behavioural nudges, shortening the repeat purchase cycle and increasing practitioner lifetime value.
Multi-Currency & Localisation Infrastructure
EU expansion was suppressing conversion at the financial and language layers. International practitioners and patients hit friction at checkout that UK users never experienced.
Implemented Stripe Connect multi-currency, geo-triggered checkout display, automated FX handling, and localised PDF lab reports, removing the adoption barriers blocking European growth.
Bespoke Pricing & Visibility Controls
Post-acquisition discovery revealed pricing misalignment across account types, creating checkout friction, trust issues, and manual workarounds that didn't scale.
Account-level pricing logic, visibility permissions, and automated Stripe billing eliminated all manual pricing adjustments and unlocked structured enterprise relationships.
Experience
15+ years of product leadership across digital health, SaaS, and wellness, building products that combine clinical science with measurable commercial outcomes.
Head of Product & Science
Leading providers of functional testing, biomarker analysis, and personalised health solutions across B2B and B2C channels.
- Built the product function from scratch, establishing discovery practices, sprint cadences, OKR frameworks, and UAT protocols, then led product strategy across B2B, B2C, and B2B2C channels
- Integrated LIMS workflows into digital platforms, designing the data contracts and integration logic connecting lab operations to a practitioner B2B portal and patient-facing products
- Led cross-functional teams spanning internal staff and 3 digital agencies
- Led product overhaul driving 360% revenue increase, including the Digital Health Assessment System and introducing blood tests as a standalone revenue stream
- One of three senior leads in the acquisition of Regenerus Labs, taking ownership of system integration and migrating 89,000+ user records with zero revenue loss and correct patient–practitioner mapping
- Expanded into the EU with a localised e-commerce platform and integrated logistics, achieving 22% YoY revenue growth from European practitioners
- Implemented bespoke pricing system unlocking £100,000+ in new business
- Added multi-currency support based on geolocation, expanding global reach
- Improved operational fulfilment turnaround by 35%
- Reduced practitioner onboarding time by 50%
- Served as internal Data Protection Officer (DPO), formally accountable for GDPR framework, data processing records, breach protocols, and regulatory risk management across the full business
Co-Founder & Director of Product & Science(Non-Executive)
Innovative fitness and health start-up combining lab testing, metabolic analysis, and personalised training to deliver evidence-based interventions.
- Created and embedded a Scalable Evidence-Based Training Framework combining blood biomarkers, metabolic analysis, and postural scanning
- Led digital product adaptation, customising off-the-shelf tools to deliver personalised fitness, nutrition, and lab review pathways
- Oversaw GA4-driven paid search marketing, delivering 30% increase in leads via PPC optimisation
- Redesigned sales process, improving close rates by 10% through consultative qualification
Founder & Product Director
Strategic advisory and product consultancy for early-stage health and wellness start-ups and private clients.
- Strategic advisor and product consultant to early-stage health and wellness start-ups, guiding product development, GTM strategy, MVP definition, and operational scaling
- Designed bespoke wellness and recovery programmes integrating clinical insight, behavioural science, and digital tools
- Mentored health professionals and founders, fostering knowledge transfer and elevating industry standards
- Delivered consultancy across movement therapy, pain rehabilitation, and performance optimisation
Founder & Product Director
Boutique high-frequency group training venue delivering 200+ performance-led functional fitness classes per week.
- Built and scaled a two-floor fitness venue from shell to full operations delivering 200+ classes per week
- Developed and launched the brand's website and online booking system
- Adapted gym layout in response to user feedback, resulting in 12% increase in average class size
- Managed digital marketing and performance tracking via Google Analytics
Founder & Product Director
Martial arts-inspired fitness brand delivering accredited qualifications, training camps, and digital education products across the UK and internationally.
- Created the UK's first SkillsActive-accredited martial arts qualification and supporting digital video library
- Drove 20% increase in course upsell through content-led engagement and improved learner journeys
- Led brand, syllabus, and operations development across multiple UK locations and international camps
- Forged strategic partnerships to grow distribution and brand presence across the fitness sector
- World Kickboxing Champion, bringing elite sporting experience and high-performance culture to everything he builds
Skills & Expertise
A breadth of capability across product, clinical science, data, and commercial domains, built over 15 years at the intersection of health and technology.
Product Strategy
Research & Methods
Digital Health & Clinical
Data & Analytics
Growth & Commercial
AI & Technology
Tools & Platforms
Science & Clinical Background
Product Philosophy
“True personalisation isn't about more data, it's about understanding the right signals and knowing what to do with them.
Human-First Design
Products must serve real human needs, not just technical possibilities. Christian designs around people, not systems, ensuring every feature earns its place through genuine user value.
Friction MappingCore method
Christian's core methodology. He maps user flows end-to-end and identifies the gap between what users expect at each step and what they actually experience. Those expectation-vs-reality gaps, ranked by frequency and severity, define what will have the most impact, cutting through opinion to prioritise work that removes barriers users actually hit.
Measurable Impact
Evidence-based systems that demonstrate clear, quantified value. Every product decision should be traceable to a metric, no vanity metrics, no gut-feel prioritisation.
Iterative Experimentation
Continuous feedback loops driven by real behavioural signals, not self-reported preferences. Ship, learn, improve. The only way to know what users actually want is to watch what they actually do.
Transparent Metrics
Clear KPIs ensure stakeholder alignment and prevent vanity metrics from masking real friction. Visibility creates accountability, the entire team should know what winning looks like.
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